00 / UI/UX / 2024
Finova.
Reimagined a financial analytics platform — turning complex data into intuitive, actionable dashboards for modern CFOs.
01
The Challenge
Financial professionals were drowning in data spread across multiple legacy tools. The existing solutions were technically powerful but visually overwhelming.
02
Context
A fintech startup targeting mid-market CFOs needed to differentiate in a crowded market.
03
Process
01
Discovery
12 stakeholder interviews. 8 user observation sessions.
02
Architecture
Restructured the data hierarchy from tool-centric to task-centric.
03
Design System
Dark-mode-first interface with a 120+ component library.
04
Outcome
42% reduction in time-to-insight. 3.2× increase in daily active usage.
Ready to start?
Have a project in mind?
I'm currently available for select projects in 2026. Let's talk about yours.
Start a Conversation→or email iamtahirumer@gmail.com